Overview of Programmes

MINDSET’s initiatives are focused in the areas of Awareness & Outreach, Back to the Workforce, Social Enterprise, Fund Raising and Fund Allocation.

MINDSET also organises Fun Days, which provides mental health clients, caregivers and Jardine employees opportunities to interact with one other through various activities.

Awareness & Outreach

Persons with mental health issues often face social stigma due to the public’s lack of awareness and understanding of mental health conditions. The Awareness & Outreach team seeks to address this issue through raising mental health awareness via outreach events, communicating with stakeholders through collaterals, social media platforms as well as creating interaction opportunities with mental health clients to promote greater social acceptance.

In 2022, the team had reached out to over 830 Jardine employees through mental health awareness talks, company townhalls and events. The effectiveness of the internal communications to Jardine employees was also reflected in the 90% increase in response rate for the annual MINDSET pulse survey. These efforts contribute towards greater understanding of mental wellbeing among Group employees.

The team also organised two Mini-MINDSET Days in 2022. The first Mini-MINDSET Day saw Starbucks Singapore coming together with the Singapore Association for Mental Health (“SAMH”). Close to 50 participants, including 24 persons-in-recovery, enjoyed a coffee tasting session hosted by Starbucks. Participants were also treated to a sustainable art activity and created personal tote bags using Starbucks T-shirts.

The second Mini-MINDSET Day took place over the festive season where the A&O team organised a Christmas party for stay-in residents from the SAMH Group Homes. Over 40 residents enjoyed playing games and participating in the Christmas carols sing-along led by the JAs.

Back to the Workforce

Fundraising

Every year, MINDSET raises funds for selected mental health projects through the slew of events and activities organised by the Fundraising team. In 2022, the funds raised were channelled to DigitalMINDSET, the programme, in collaboration with TOUCH Community Services (“TOUCH”), supports youths suffering from emotional regulation issues due to excessive cyber gaming or technological device usage.

In the lead up to the signature fundraising effort, The MINDSET Challenge & Carnival (“TMCC”) 2022, the team organised activities including donation drives within Jardine companies, charity auctions at corporate dinners and functions, sale of donation tickets and more. A total of S$325,000 was raised via these activities.

TMCC 2022 comprised a vertical race up the 33-floor Marina Bay Financial Centre, Tower 1, and a large-scale carnival at The Lawn @ Marina Bay. Almost 200 runners sprinted up the tower to demonstrate their support for this worthy cause. The carnival was attended by more than 3,000 attendees including Jardine employees, families, friends, business associates, as well as mental health persons-in-recovery and representatives from various social service agencies.

Since 2012, The MINDSET Challenge & Carnival has raised over S$3.2 million for various mental health projects in Singapore.

Fund Allocation

Fun Days